BetMGM Teams Up with Derek Jeter for Epic Partnership
BetMGM has tapped baseball icon Derek Jeter as its newest brand ambassador, launching a multiyear partnership. The deal includes a “Legendary Plays” campaign and a unique Jeter-themed slot game.
Jeter Joins the Big Leagues at BetMGM
BetMGM announced a blockbuster partnership with Derek Jeter, the five-time World Series champ and Hall of Fame shortstop. Jeter will star in the “Legendary Plays” marketing spot, set to drop on July 15, and feature in a one-of-a-kind Jeter-themed online slot game, the first tied to a pro baseball player.
“BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space,” Jeter said. “They have worked hard to create a real community in their audience.”
Jeter joins BetMGM’s elite crew of sports legends like Barry Sanders, Tim Howard, and Wayne Gretzky. He’ll shine in national ad campaigns, pop up on digital platforms, and mingle at exclusive VIP events.
His role also includes pushing BetMGM’s responsible gambling efforts across the U.S. and Canada, aligning with the company’s focus on safe play.
Why Jeter Fits the Bill
Casey Hurbis, BetMGM’s Chief Marketing Officer, called Jeter the perfect fit: “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter.”
Known as “The Captain,” Jeter’s 20-year Yankee career boasts over 3,000 hits, five Gold Gloves, and 14 All-Star nods. His clutch plays and leadership make him a fan favorite, bringing star power to BetMGM’s growing brand.
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