Hard Rock Bet Adds RLX Gaming’s Slot Portfolio to New Jersey Online Casino
Hard Rock Bet is expanding its already extensive game library in New Jersey through a new partnership with the iGaming content supplier RLX Gaming. The deal will integrate RLX’s portfolio of in-house and third-party slot titles into Hard Rock’s online casino app.
A Strategic Content Boost for a Top-Rated Platform
For Hard Rock Bet, the addition of RLX’s content is a strategic move to further differentiate its platform. The operator’s New Jersey online casino already boasts over 3,200 games and holds a 4.9-star rating in the App Store.
“Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them,” said Rich Criado, Vice President of Casino at Hard Rock Bet. “From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey.”
The initial launch will include a selection of RLX’s top-performing slots, such as Temple Tumble, The Great Pigsby, and Bill & Coin, alongside some of the studio’s more recent releases.
A Milestone for RLX Gaming’s U.S. Expansion
For RLX Gaming, the partnership is a key step in its ongoing North American growth strategy. Securing a deal with a high-profile and established brand like Hard Rock Bet provides a major new distribution channel in one of the country’s most mature and competitive iGaming markets.
“Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America,” said Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming. “Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission.”
The partnership is a clear example of the competitive dynamics at play in the New Jersey iGaming market. As operators look for ways to attract and retain players, a diverse and high-quality game library has become a critical differentiator.
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