DraftKings Deploys Spanish Language Interface Across Sportsbook and Casino

This feature modifies the entire user experience, including account registration, wagering menus, customer support, and responsible gaming tools. Users with their mobile devices set to Spanish will see the app transition automatically without needing to adjust manual settings.

Targeting a High-Growth Demographic

The update addresses a specific and rapidly expanding sector of the American betting market. Data indicates that approximately 41 million people in the U.S. speak Spanish as their first language.

Furthermore, demographic studies suggest that the Hispanic population is younger on average than other groups and participates in sports betting at a higher rate. Research shows that 27% of young Hispanic adults placed a wager in the past year, a figure that outpaces other demographics.

DraftKings tested the waters before committing to the full software update. The operator previously ran Spanish-language advertisements that directed traffic to the English app to measure interest.

Chief Product Officer Corey Gottlieb explained the company’s motivation to formalize this connection. He stated, “By bringing Spanish-language functionality to our best-in-class product, we’re creating a more intuitive experience for our customers and expanding our total addressable market.”

Preparing for the World Cup and Future Markets

This product shift serves as a strategic play ahead of the 2026 World Cup. The tournament will be co-hosted by the United States, Mexico, and Canada, an event expected to generate massive engagement among Spanish-speaking fans.

DraftKings intends to secure market share well before the first match kicks off. CEO Jason Robins emphasized the competitive advantage of moving quickly. “If we can create the best experience there, we can get there first and early, especially with a big event like the World Cup coming up,” Robins said.

The language update also functions as a long-term investment for jurisdictions that have not yet legalized online sports betting. States with the highest density of Hispanic residents, such as Texas and California, remain offline for commercial sportsbooks.

Robins noted that “some of the biggest states where those Spanish-speaking folks live haven’t even come online yet.” In the interim, the Spanish interface creates a bridge for products like DraftKings Predictions, which is available in states where standard betting is restricted.

Reducing Friction for Users

Company leadership views this update as a necessary step in cultural personalization rather than just a translation task. The goal is to remove barriers for players who may feel alienated by an English-first interface.

Robins suggested that the lack of native language support previously deterred potential customers. “I have to imagine that there’s a lot of people who would prefer a Spanish-language app, maybe even some that just won’t even use an English-language app,” he said. The new interface ensures that promotions and help resources are fully accessible to this audience.