Kalshi and CNBC Form Exclusive Data Partnership

Integration Mechanics and Timeline

The operational rollout of Kalshi data across CNBC platforms is scheduled to begin in 2026. The integration places prediction markets alongside traditional financial indicators like stock tickers and bond yields.

During live broadcasts, viewers will see a dedicated Kalshi ticker. This visual tool displays probability percentages for specific events, updating in real-time as market participants trade contracts.

Several flagship programs will incorporate this data into their regular segments. Shows such as “Squawk Box” and “Fast Money” will use the probability figures to contextualize news stories.

For example, rather than speculating on interest rate hikes, anchors can reference the exact probability assigned by traders on the Kalshi exchange.

The partnership extends to digital platforms. CNBC will embed prediction data into its subscription content and online articles. Conversely, Kalshi will host a dedicated CNBC section on its own website.

This area will feature specific markets selected by the news organization, creating a direct link between editorial focus and market activity.

Executive Perspectives on Market Data

The leadership of both organizations frames this deal as an advancement in information delivery. KC Sullivan, President of CNBC, noted that the inclusion of prediction markets changes how the network serves its audience.

“Prediction markets are rapidly shaping how investors and business leaders think about important events,” Sullivan said. “Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them.”

Tarek Mansour, CEO of Kalshi, described the move as a shift in the timeline of news reporting. He emphasized that traditional news reports on what has already occurred, whereas prediction markets price what is likely to occur.

“The world of finance depends on real-world outcomes; Kalshi predicts those outcomes,” Mansour said. “Together with CNBC, we’ll bring accurate, market-driven predictions to financial reporting. It’s the next evolution: moving from data about what’s happening now, to real-time forecasts about what’s happening next.”

Expansion into General News and Sports

The CNBC agreement follows a similar exclusive arrangement with CNN. While the CNBC deal focuses on financial implications, the CNN partnership utilizes Kalshi for political and news analysis.

CNN did not pay a licensing fee for the data but secured exclusive rights to use it on air. Harry Enten, CNN’s senior data reporter, uses the data to verify trends and support on-air analysis.

Kalshi also secured a position within the sports industry. The platform became an official prediction market partner of the National Hockey League (NHL).

This deal grants Kalshi the right to use official league trademarks and logos. It is the first time a major U.S. sports league has formally aligned with a prediction market operator.

Additionally, the company partnered with the “NFL on Fox” podcast “Rearview” and the streaming platform Rollup TV, further embedding its data into sports and digital asset conversations.

Regulatory Friction and Industry Response

These high-profile media alliances serve a strategic purpose beyond brand awareness. They function as a method of normalization.

By placing prediction tickers on national television, Kalshi aims to establish its contracts as valid data points rather than gambling products. Tarek Mansour stated regarding the NHL deal, “It should be clear now—prediction markets are here to stay.”

While media deals make the markets visible to the public, they do not resolve ongoing legal debates regarding state regulations. The strategy relies on building a user base and public presence large enough to complicate future regulatory challenges.

By becoming a “source of truth” for major news outlets, Kalshi attempts to separate its identity from the traditional gambling industry.