Michigan Sports Betting Handle Hits $475.1M in March
Michigan’s online sports betting market posted a $475.1 million handle in March 2025, a solid 25.1% jump from February’s $379.8 million.
A Mixed Month for Sportsbooks
The surge, driven by March Madness, outpaced February’s Super Bowl-fueled betting. However, gross gaming revenue fell to $33 million, down from $46 million in February and 45.3% below March 2024’s $60.2 million.
Adjusted gross revenue (AGR), taxable at 8.4%, hit $14.6 million, a 46.4% drop from February’s $27.2 million, reflecting bettor-friendly NCAA outcomes.
The state collected $874,052 in sports betting taxes and fees, with Detroit’s three commercial casinos, MotorCity, MGM Grand, and Hollywood, paying the city $281,974.
Combined with iGaming, operators reported $51.4 million in total taxes, boosting Michigan’s $150 million 2024 gambling tax haul.
A low hold, estimated at 6.9% versus February’s 12.1%, cut profits, as top-seeded teams dominated March Madness.
iGaming Shines Bright
While sports betting revenue slipped, iGaming soared, hitting a record $260.5 million in gross revenue, up 17% from February’s $222.5 million and surpassing January 2025’s $248.2 million.
iGaming AGR reached $246.1 million, a 17.7% monthly increase and 26.5% year-over-year growth. Operators paid $50.5 million in iGaming taxes, with Detroit casinos contributing $13.1 million to the city and tribal operators remitting $6 million to governing bodies.
Together, iGaming and sports betting generated $293.5 million, a 9.3% rise from February’s $268.5 million.
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