Aaron LaBerge Joins Penn Entertainment as Chief Technology Officer

This decision awaits customary regulatory approvals, but once confirmed, LaBerge will play a crucial role in steering Penn Entertainment’s technological and interactive strategies forward.

Background of Innovation and Leadership

Aaron LaBerge brings an extensive track record from The Walt Disney Company, where he impacted technology and product development in media.

His experience spans over two decades, including a notable tenure as the President & Chief Technology Officer for Disney Entertainment and ESPN.

At Disney, LaBerge was instrumental in integrating technology to enhance storytelling and consumer experiences—expertise he is expected to leverage in his new role at Penn Entertainment.

Strategic Goals and Expectations

As the incoming CTO, LaBerge will oversee the technological strategy and execution across Penn’s multifaceted portfolio. He will lead a global team of technologists and play a crucial role in the company’s Interactive division.

PENN CEO & President Jay Snowden expressed his enthusiasm about the appointment. “We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media.”