Atlantic Digital and BetMGM Launch Friends: The One With the Multi Drop™ Slot in the U.S.
Atlantic Digital, a London-based studio specializing in entertainment-branded games, partnered with BetMGM to launch Friends: “The One With the Multi Drop”™, the first official online casino game based on the iconic TV series Friends. The slot was released exclusively in Michigan and New Jersey, with more U.S. markets to follow.
Immersive Friends-Themed Gameplay
The 6×5 cluster slot, set in Monica and Rachel’s iconic apartment, features characters Ross, Monica, Chandler, Joey, Phoebe, and Rachel, accompanied by an instrumental version of “I’ll Be There for You.”
Iconic phrases like “PIVOT,” “How you doin’?” and “You’re my lobster” celebrate wins, enhancing the nostalgic appeal. With medium/high volatility, the game offers random MULTI DROP multipliers up to 200x, free spins, and max wins of 5,000x.
“Bringing Friends to life in an interactive casino format has been both a privilege and a creative challenge,” said Sam Hobcraft, CEO of Atlantic Digital.
BetMGM’s Strategic Partnership
BetMGM is proud to be the first to bring Friends to iGaming and offer players a new way to engage with the familiar sights and sounds of the show,” said Oliver Bartlett, VP of Gaming at BetMGM.
The partnership, established in 2023, has already delivered hits like The Godfather™, Star Trek: The Next Generation™, Ace Ventura™, and Cheers™, cementing Atlantic Digital’s reputation for transforming beloved IPs into engaging slots.
Atlantic Digital plans to develop additional Friends-themed slots for BetMGM in the coming months, capitalizing on the show’s enduring popularity, with 100 million streaming hours monthly on HBO Max.
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