BETBY Expands NFL Offering with New Player Props and Microbetting Markets

An Enhanced Suite of Player Props

BETBY’s expansion of its player prop markets moves beyond the traditional over/under totals for individual stats. The new offering will include a wider range of markets that focus on specific in-game achievements.

These new prop bets include markets for anytime, first, next, and last touchdown scorers. This allows bettors to engage with individual player performances in a more direct and dynamic way throughout the course of a game.

The Introduction of Microbetting

In addition to the expanded props, BETBY is also launching a new suite of microbetting markets. These fast-paced wagers are tailored specifically to the play-by-play nature of the NFL and are designed to offer a new layer of real-time interactivity for users.

The new microbetting options will include markets on:

• The team to score on the first or next drive.
• The outcome of the next drive (e.g., touchdown, field goal, punt, turnover).
• Whether a specific drive will result in a score.
• Whether a specific drive will result in a touchdown.

A Strategic Move to Deepen Engagement

The launch of these new products is a strategic one, timed to ensure that BETBY’s operator partners have them available from the first week of the NFL season. The company sees the expansion as a key tool for delivering a more immersive betting experience.

“The NFL is one of the most followed and engaging sports competitions in the world, and we are thrilled to expand our coverage with official data-driven markets,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By introducing a wider range of player props alongside microbetting opportunities, we are giving our partners the tools to deliver a far more immersive experience to their users throughout the entire season.”