BoscaSports Partners with 1/ST CONTENT and Supreme Ventures Racing to Launch New Racing Product in North America

19.09.2024

BoscaSports, in collaboration with 1/ST CONTENT and Supreme Ventures Racing, is introducing a cutting-edge racing product to North America, starting with Jamaica.

Launching a New Era for Jamaican Racing

The partnership brings BoscaSports’ digital display technology to the region for the first time, transforming outdated analog systems and integrating a new level of content from U.S. races.

The new digital display system is designed to enhance the betting experience for players by delivering real-time data, updated odds, and race information through a modernized interface.

Christopher Wills, VP of Operations at Supreme Ventures Racing, expressed enthusiasm for the collaboration. “Partnering with BoscaSports to bring their market-leading odds displays to the Jamaican market has been a wonderful experience. This partnership will significantly improve the betting experience for our customers,” he said.

Leveraging Live Data and Advanced Content

The product, built on BoscaSports’ existing display technology, utilizes live data and 1/ST CONTENT’s pricing engine to provide players with up-to-date information on races. 1/ST CONTENT, a leader in the racing industry, offers access to more than 100 North American tracks and over 65,000 races annually, delivering around 15,000 hours of live content.

This wealth of content is seamlessly integrated into the BoscaSports platform, bringing North American racing directly to Jamaican players in a new, efficient way.