Bragg Gaming Expands to West Virginia with Caesars Content Launch
Bragg Gaming Group announced the launch of its exclusive online casino content in West Virginia through a partnership with Caesars Entertainment. The expansion is a crucial step in Bragg’s North American growth strategy. It directly supports the company’s goal of achieving growth in the U.S. market driven by its proprietary content.
Content-Led Growth Outpaces Market
Bragg’s expansion is fueled by its content performance in the U.S. The company reported a significant 270% year-over-year increase in U.S. Gross Gaming Revenue (GGR) from its proprietary online casino content during the second quarter of 2025. This growth rate drastically outpaced the broader market’s GGR increase of 31% during the same period.
The company’s content portfolio is specifically designed to capitalize on the U.S. online casino market. Analysts estimate this market will grow from billion this year to over billion at maturity.
Neill Whyte, Chief Commercial Officer at Bragg Gaming, called the launch a “fantastic achievement.” He expressed confidence that Bragg’s diverse portfolio will be a “big hit with players in West Virginia.”
Exclusive Portfolio and Partner Value
Bragg draws its content pipeline from its internal studios, including Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic. Additionally, the company leverages its “Powered by Bragg” partners, which provide unique, localized games tailored for the U.S. market. These partner studios include King Show Games, Incredible Technologies, Bluberi, and Sega Sammy Creation.
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, confirmed the value of the partnership. He noted that players on their West Virginia online casino platforms can now enjoy “fan-favorite titles” through the expanded deal. The addition of Bragg’s exclusive and branded games “bolsters our iGaming offerings” and provides customers with an elevated online casino experience.
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