Bragg Gaming Taps Scott Milford as EVP
Bragg Gaming Group has named Scott Milford its new Executive Vice President, Group Content, signaling a bold push to lead the global iGaming content race.
A Heavyweight Hire
Bragg Gaming Group welcomed Scott Milford as Executive Vice President, Group Content. With 25 years steering innovation at giants like Aristocrat Leisure, Konami Group, and Aruze Gaming, Milford’s resume reads like an industry hall of fame.
He’ll oversee strategy and output for Bragg’s in-house studios: Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, while nurturing ties with partner studios like Gamomat and Bluberi through the Powered by Bragg program. “Scott Milford is a transformational hire,” said CEO Matevž Mazij, praising his knack for building global teams.
Milford’s career shines bright. He spent 17 years at Aristocrat, climbing from product roles to President of its social casino arm, Product Madness.
Most recently, he served as Chief Product Officer at Pixel United, Aristocrat’s $1.8 billion free-to-play gaming division. His stints at Konami and Aruze in Australia honed his content expertise.
Now based in Bragg’s Las Vegas office, Milford aims to amplify Bragg’s proprietary IP, like the Connect & Collect mechanic, which has fueled a doubled U.S. game release pace. “Bragg doesn’t just follow trends—it sets them,” Milford said, eager to craft next-gen casino experiences.
Bragg’s Booming Momentum
Bragg’s timing couldn’t be better. The company posted 3x year-over-year wagering growth on its high-margin content in the $9.5 billion U.S. iGaming market, eyed to hit $75 billion at maturity.
Hits like Wild Streak’s Dragon Power Triple Gold and a recent investment in Brazil’s RapidPlay studio show Bragg’s global hunger.
First-quarter 2025 revenue rose 7.1% to $28.6 million, with a 27% jump excluding the Netherlands. Milford’s arrival aligns with Bragg’s push to dominate content innovation, backed by its Fuze player engagement tools and Bragg Hub delivery platform.
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