Caesars Sportsbook Breaks New Ground in North Carolina with Tribal Land Mobile Wagering

05.03.2024

In an unprecedented move, Caesars Sportsbook has officially become the first operator to introduce legalized mobile sports betting in North Carolina, specifically on the Eastern Band of Cherokee Indians tribal lands. This marks a significant milestone not only for Caesars Entertainment, Inc. but also for the state’s burgeoning sports betting landscape.

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Exclusive Launch on Tribal Lands

The launch is confined to the premises of Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel, along with the encompassing tribal territories. This initiative is made feasible through the Indian Gaming Regulatory Act and symbolizes a deepening of the relationship between Caesars and the Eastern Band of Cherokee Indians. As a precursor to the statewide mobile wagering rollout slated for March 11, subject to regulatory nods, Caesars Sportsbook is already inviting new users across North Carolina to register via its mobile app or website.

Eric Hession, President of Caesars Digital, expressed gratitude for the opportunity, stating, “The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years.”

A Partnership Built on Shared Visions

The collaboration between Caesars and the Eastern Band of Cherokee Indians has been flourishing over the years, and this latest development is expected to further enrich the sports betting experience in North Carolina. Principal Chief Michell Hicks of the Eastern Band of Cherokee Indians shared his enthusiasm, highlighting the anticipation for introducing mobile sports betting to a wider audience in North Carolina.

The Caesars Sportsbook app promises a comprehensive and user-friendly betting experience, boasting features like quick payouts, diverse deposit options, same-game parlays, and expanded in-play betting choices. Moreover, early registrants and active users in North Carolina can avail themselves of special offers, including Profit Boosts and the chance to earn up to 50,000 in Caesars Rewards credits through the app’s refer a Friend feature.

Our Comment on the Article

Caesars Sportsbook’s introduction of mobile sports betting on tribal lands in North Carolina is a groundbreaking development that sets a new precedent in the integration of technology with traditional gaming practices. This initiative not only enriches the sports betting ecosystem within the state but also underscores the importance of collaborative partnerships in advancing the industry. As the landscape continues to evolve, the focus on responsible gaming and user-friendly experiences will remain crucial in fostering a sustainable and enjoyable betting culture.