Checkd Group Unveils New Digital PR Division to Propel Organic Growth
13.03.2024
In an innovative move aimed at enhancing its organic search presence, Checkd Group, a leader in technology-driven sports betting, has announced the formation of a new digital PR team.
This initiative is set to elevate the group’s flagship sites within the competitive landscapes of the UK and North America.
Checkd Media Welcomes James Dixon
Leading the charge is James Dixon, who has been appointed as the Head of Digital PR at Checkd Media, the group’s content and marketing arm. Dixon’s role is critical in increasing the visibility of Checkd’s proprietary brands, such as Footy Accumulators, The Winners Enclosure, and FlashPicks, across key markets including the UK, US, Canada, and South America. Additionally, this team will offer digital PR services to partners, introducing a comprehensive performance marketing service offering.
The creation of this digital PR team is aimed at supercharging both the new and existing brands under Checkd, with a focused strategy on enhancing organic performance as a primary channel for driving traffic and revenue. Digital PR is positioned as the cornerstone of this growth strategy.
Dixon’s Proven Track Record
James Dixon, transitioning from online casino affiliate BonusFinder, brings a wealth of experience with a decade in journalism and a proven success record in the iGaming industry. His expertise is expected to be a significant asset to Checkd Group’s ambitious plans.
The initiative is backed by the appointment of George Rogan and Liam Conroy as Digital PR Managers, and Charlie Giblin as Digital PR Executive. These appointments follow the strategic hiring of Rob Cable as PPC Manager and George Webb as Head of SEO, aimed at reinforcing the company’s activities in key markets.
Impact and Expectations
James Dixon expressed his enthusiasm about the new team’s potential, emphasizing the importance of assembling a passionate and experienced team to accelerate the growth of Checkd Group’s brands. “This is a key moment for the trajectory of the Organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward.
“The benefits of having a team in-house have already been visible with huge improvements in our keyword rankings resulting in record monthly traffic and conversions, with the teams’ improved efficiency meaning we can react quickly to leverage key opportunities to improve the authority and expertise of the brands.
“The team are going to be living and breathing the brands and we’ve made sure to bring in a lot of very experienced people that understand the kind of ideas and approaches that work as we establish a forward-thinking team to tackle our brands’ strategies.”
Alex Beecham, Managing Director at Checkd Media, echoed this sentiment, marking the establishment of the digital PR team as a pivotal moment for the company. “The establishment of our new digital PR team serves as a watershed moment, as we bid to enhance the visibility of our leading brands and content.
“The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team.”
Our Comment on the Article
The introduction of Checkd Group’s digital PR team signifies a strategic pivot towards organic growth and digital visibility in the iGaming industry. By leveraging the expertise of seasoned professionals and focusing on organic search performance, Checkd is poised to redefine marketing excellence within its sector.
This proactive approach underlines the critical role of digital PR in building and sustaining brand visibility in an increasingly competitive market. The team’s commitment to embodying and promoting their brands sets a promising trajectory for Checkd Group’s future endeavors.