Clever Advertising Partners with Spotlight Sports Group to Scale Pickswise

Combining Performance Marketing and Content Strategy

The agreement establishes an equal partnership to drive user acquisition and improve the content offering.

Clever Advertising will focus its efforts on enhancing Pickswise’s content strategy and delivery. The company brings over 15 years of experience in performance marketing. In 2024 alone, Clever Advertising generated over 25.6 billion impressions and nearly one million first-time depositors. This track record positions the company to significantly boost Pickswise’s reach.

Marcos Oliveira, Chief Operating Officer of Clever Advertising, highlighted the mutual benefit. He stated that Pickswise has earned the trust of American sports fans with its high-quality, data-driven content. Oliveira concluded that combining Spotlight’s expertise with Clever’s experience in acquisition and performance marketing will create the foundation for “stronger partnerships in one of the most competitive and exciting markets.”

Launching a Redesigned Mobile Experience

A central element of the partnership is the launch of a redesigned Pickswise app. The new app is intended to deliver a faster and more intuitive experience for sports bettors.

The updated mobile application features streamlined navigation and enhanced betting insights. The new tools are designed to make it easier for fans to follow and act on expert picks. A new reaction feature has also been introduced. This feature provides greater transparency into community sentiment surrounding each pick, fostering stronger fan engagement.

Mark Renshaw, CEO of Spotlight Sports Group, noted that the partnership combines the “complementary strengths of Pickswise and Clever Advertising.” He confirmed that the two companies have successfully collaborated before on the Racing Post brand. Renshaw expressed excitement to work alongside Clever to take Pickswise even further, particularly as they approach the high-traffic NFL season.

The companies aim to create a truly scalable acquisition channel for operators. They will leverage Pickswise’s established brand and reach with Clever Advertising’s global marketing capabilities. This effort ensures leadership in acquiring high-value traffic and the modern player.