Dallas Cowboys Partner with Aristocrat Gaming

Leveraging Popularity

Although slot machines are illegal in Texas, the Cowboys’ widespread popularity across the U.S. will help promote Aristocrat’s brand nationally. Texas-based fans can visit neighboring states like Oklahoma to enjoy Aristocrat’s NFL-themed slot machines as the football season approaches.

Under this multi-year agreement, Aristocrat will become an official partner of the Cowboys. The company will gain prominent signage at the Cowboys’ AT&T Stadium and will introduce Cowboys-themed promotions, digital integrations, and activations.

Commitment to NFL-Themed Experiences

Aristocrat’s partnership with the Cowboys highlights the company’s dedication to supporting the NFL and delivering themed gaming experiences. Aristocrat already offers NFL-themed games where players can select their favorite teams, enhancing their gaming experience.

Hector Fernandez, CEO of Aristocrat Gaming, expressed pride in the new partnership, recognizing the Cowboys as a premier sports and entertainment organization. He emphasized the team’s storied history and the excitement of bringing Cowboys-themed experiences to fans.

“With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership,” Fernandez stated.

Chad Estis, the Cowboys’ executive vice president of business operations, also shared his enthusiasm for the partnership. Estis highlighted the new opportunities for fan engagement and the alignment with the Cowboys’ goal of collaborating with world-class partners.

“We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys’ marks featured on their slot machines nationwide,” Estis added.