Entain Expands U.S. Betting Features Through BetMGM
Entain has introduced a wave of product upgrades across its global markets, with a clear focus on the United States. Through BetMGM, its joint venture with MGM Resorts, the company is rolling out faster withdrawals, in-play betting tools, and a stronger mobile experience. The goal is to enhance convenience and engagement for American sports bettors.
Live Same-Game Parlays
One of the most significant launches is live same-game parlays in the U.S. Delivered through BetMGM and powered by Angstrom, the feature is now available for Major League Baseball and the National Football League. Support for the National Basketball Association will follow soon.
Same-game parlays let bettors combine multiple selections from one game. Offering them live during play marks a major step for in-game wagering. Interest in this type of bet continues to rise among American sports fans, making the launch timely.
Faster and Smarter Apps
BetMGM’s latest app version is its fastest yet. It now features live player props, in-app research tools, and real-time bet tracking on Apple devices. Cash-out options during games give bettors more flexibility and control.
Transaction speed has also improved. Entain reports that 90% of withdrawals now process within one minute. That figure underscores a focus on quick, reliable payments, which remain a top priority in the regulated U.S. market.
While the U.S. has been a priority, Entain has also released upgrades in other markets. In Europe, its proprietary Football BetBuilder has doubled its turnover share to 12%. A new in-play version lets customers build bets while games are underway.
In Brazil, the company has introduced localized features such as Fantasy Markets, AccaBoost, and Stats Pro. These tools include live tracking and deeper match insights, tailored to local football fans.
Entain’s gaming division continues to add content as well. Around 150 new games launch each month, with 20% offered as exclusives or early-access titles. Its rewards program is gaining traction, with 40 million coins redeemed to date.
Technology Driving Innovation
At the center of these upgrades is Entain’s proprietary technology stack. Built on four pillars: sports, gaming, marketing, and player account management, it supports brands worldwide, including BetMGM in the U.S. By using one core platform, Entain can innovate quickly and adapt products for local markets.
Satty Bhens, Entain’s Chief Technology Officer, said the company has shifted focus from catching up to leading: “From live single-game parlays in the U.S. to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernizing our trading back office.”
The United States remains one of the fastest-growing betting markets globally. BetMGM’s new features: live same-game parlays, rapid withdrawals, and smarter apps, are designed to compete in this environment.
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