Enteractive Boosts PlayStar’s Player Engagement with Tailored Reactivation Campaigns

01.03.2024

Enteractive, a pioneer in player reactivation and conversion services, has announced a strategic collaboration with PlayStar, the community-centric online casino making significant strides in the U.S. market.

This partnership aims to augment PlayStar’s existing Customer Relationship Management (CRM) strategies with customized reactivation campaigns, focusing on re-engaging players from dormant accounts.

Enhancing Player Engagement

At the heart of this collaboration is Enteractive’s commitment to deploying targeted activation projects for PlayStar, aimed at both igniting interest in registered yet non-funded player accounts and rekindling the engagement of lapsed players.

Jon Bowden, PlayStar’s Chief Marketing Officer, expressed enthusiasm for the partnership, stating “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”

With 15 years of experience in the field, Enteractive has established itself as a leader in player conversion and reactivation, known for its personalized, one-on-one player interactions. The company’s proprietary (Re)Activation Cloud technology facilitates seamless integration with selected player databases, enabling native-speaking sales agents to conduct genuine, personal outreach efforts.

Localized Approach for Maximum Impact

Andrew Foster, Enteractive’s Chief Business Officer, emphasized the importance of direct communication in enhancing player engagement. “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.” he said

Enteractive’s global footprint is evidenced by its engagement with over 8.1 million players in the last year alone, generating substantial revenue for operators worldwide. The company’s approach not only promises to improve player experiences but also offers a sustainable and personalized strategy for financial growth within the iGaming sector.

Our Comment on the Article

The partnership between Enteractive and PlayStar represents a strategic move towards enhancing player re-engagement and loyalty in the competitive U.S. iGaming landscape. By leveraging Enteractive’s proven expertise in personalized player outreach, PlayStar is set to redefine the standards of player experience, fostering stronger connections with their audience. This collaboration underscores the growing importance of tailored reactivation campaigns in driving sustainable growth and player satisfaction in the online gaming industry.