Fanatics Casino Deploys Flows Automation for New Jackpot Feature across Four States

System Mechanics and Operator Control

FanCash Jackpots functions through a tiered prize structure. The system offers mini, minor, and major prize pools. These pools change size based on real-time activity from players on the site.

The software tracks wagers and adjusts the potential winnings instantly. This creates a responsive environment where the game state reacts to current volume.

Fanatics Casino staff manage this system using an interface called FlowsPlay. This dashboard gives the operator full control over the jackpot configuration.

Teams can adjust how the prizes trigger and how the pools grow. They can also run tests on new formats to see what works best.

The primary function of FlowsPlay is operational independence. Fanatics does not need to submit requests to software engineers to make changes. The team can deploy updates immediately. This reduces the time it takes to react to player behavior trends.

Speed of Deployment and Integration

The project focused on rapid delivery. The timeline from the initial concept to the public launch was shorter than standard US market schedules.

The Flows platform structure allows for this accelerated pace. Traditional development often requires building custom code for each new feature. Flows replaces that with a configurable automation layer.

This approach removes common overhead costs. It also eliminates the waiting periods often found in product development cycles.

The collaboration between the two companies centered on this efficiency. Both teams aimed to bypass technical bottlenecks that usually slow down casino product launches.

Executive Commentary on the Launch

James King, CEO at Flows, commented: “This launch defines what modern product delivery in gaming should look like. Fanatics had a clear vision for FanCash Jackpots, and together we were able to go from concept to full go-live faster than what is typically seen in the US market.

With Flows, Fanatics can now build and optimise engagement experiences in real-time, without the delays or overhead of traditional development cycles. We’re very proud to support a team that moves with ambition and pace.”

Sam Downey, VP iCasino at Fanatics Betting and Gaming, added: “We didn’t want just another jackpot tool, we wanted something flexible, dynamic and easy for our teams to control day-to-day. Flows delivered that. The ability to configure and update mechanics in minutes, directly in response to live behaviour, is a meaningful step forward for us. The collaboration was fast, focused and aligned, and we’re excited to continue building on what we’ve launched.”