Fanatics Sportsbook Launches New TV Campaign and $5M Jersey Drop Ahead of NFL Kickoff
Fanatics Sportsbook is ramping up its marketing efforts for the 2024 NFL season with a new television campaign, forming part of the company’s first-ever “360-degree” marketing push.

$5 Million Jersey Drop Returns
One of the campaign’s highlights is the $5 Million Jersey Drop, which allows customers to win NFL jerseys without placing a bet.
From now until September 9, Fanatics will deposit jerseys into the accounts of opted-in customers daily. Participants simply need to log into their accounts to see if they’ve won, with no wagering required.
This promotion will be prominently featured across Fanatics’ digital partnerships and platforms, making it a central element of the sportsbook’s broader marketing drive.
On-the-Ground Fan Engagement in New York and Chicago
Fanatics Sportsbook will also roll out creative activations in New York and Chicago to enhance fan engagement. Jerseys will be delivered to unsuspecting football fans in both cities, complemented by digital activations at major landmarks.
Fanatics Sportsbook is also introducing several product upgrades, including an improved FanCash loyalty program. Customers can now earn up to 10% FanCash back on their bets, win or lose. Additionally, enhanced streaming integration will allow users to seamlessly track player and team stats while placing bets. The sportsbook will also offer big profit boosts on select bets, providing more value to its users.
Selena Kalvaria, Chief Marketing Officer of Fanatics, said, “Football is more than just a game – it is an experience that people look forward to all year long,”
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