FanDuel Casino Rolls Out Rewards Club, Expands ‘Thrillionaires’ Campaign

Loyalty Program Features and Transparency

The Rewards Club is now available to all FanDuel Casino customers in New Jersey, Michigan, Pennsylvania, and West Virginia. The program rewards loyalty through a system that clearly defines the value players receive at every tier. This emphasis on transparency is designed to set the program apart from competitors.

Players earn points for every real-money dollar wagered, which allows them to advance to higher levels each month. These levels unlock increasingly valuable benefits:

• Weekly Bonus Back Offers: Players can receive between 5% and up to 25% of their net losses back as a bonus.
• Exclusive Rewards: Tiers include personalized Reward Boxes and special birthday bonuses.

Andrew Gradwell, Senior Vice President of Casino Product, stated that the program’s goal is to reward customers for their everyday play and elevate the overall experience.

Second Phase of Brand Campaign Focuses on Rewards

FanDuel Casino has unveiled the next chapter of its “Calling All Thrillionaires” brand campaign. The campaign showcases the exhilarating feeling of anticipating a win on the platform. The new iteration, developed in partnership with Orchard Creative, will highlight the exciting experience offered by the new Rewards Club.

The campaign features three new videos: Thrillionaires, Assemble!, Shopping for Thrills, and Serving Up Thrills. The first two videos are currently live, with the final spot scheduled to debut during the holiday season. The new campaign will air in core FanDuel Casino markets, including New Jersey, Pennsylvania, and Michigan. Daniele Phillips, Vice President of Marketing, noted the campaign demonstrates how the platform elevates the customer experience through entertainment and loyalty.