Flows and Light & Wonder Launch ‘Flash Drops’ in US for Player Engagement
Flows, the no-code automation platform, announced the launch of Flash Drops, a new player engagement tool developed in collaboration with Light & Wonder (L&W). Flash Drops, powered by the Flows engine and integrated into the Light & Wonder Elevate suite, is now live in the U.S. with a major operator.
Flash Drops introduces a novel way for online players to win. The feature delivers rapid-fire prizes activated over a specific time period. The design mimics the “hot seat” experience found in land-based casinos, where random players receive prizes. The technology allows operators to scale player engagement, retention, and promotional reach across many games.
Gamification Driving Loyalty and Value
The launch highlights the core capability of the Flows platform: enabling quick development, launch, and scaling of new products. Operators can access Flash Drops through Light & Wonder, showcasing how Flows facilitates innovation and speed to market.
James King, CEO at Flows, emphasized the product’s impact. He stated that Flash Drops is a strong example of “gamification done right,” using random rewards and prize pools to build loyalty and retain players. King noted the launch shows how Flows can take an idea, build it fast, and scale it into a product that delivers both player excitement and measurable operator value.
Dana Jackel, VP Commercial & MD US at Light & Wonder iGaming, expressed excitement about the product. Jackel stated that Flash Drops is an ideal product to showcase L&W’s commitment to omnichannel experiences for players, calling it “a lot of fun.”
Flows Engine: The Infrastructure for Innovation
Flows provides the infrastructure that drives innovation for industry leaders. The platform processes over 15 billion real-time events every month.
Beyond promotions and jackpots, Flows helps partners quickly build, launch, and scale entire product ecosystems. The no-code automation platform enables operators and suppliers to integrate, orchestrate, and accelerate everything from product creation to player engagement, enhancing go-to-market strategies across multiple markets.
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