Genius Sports Unveils BetVision for Soccer Betting

A Game-Changer for Soccer Fans

Genius Sports debuted BetVision for Soccer, the world’s first interactive in-game wagering product for soccer, covering over 120 competitions like Ligue 1, Brasileirão Série A, and UEFA Champions League qualifiers.

“BetVision for Soccer defines a new era of interactive sports betting and fan engagement,” said CEO Mark Locke.

BetVision integrates live broadcasts with AI-driven insights, offering player name highlights, personalized bet tracking, and a “Touch-to-Bet” feature for instant player-specific markets.

“This isn’t just a product, it’s a revolution in how fans watch, interact with, and enjoy the most popular sport in the world,” Locke added.

Building on NFL Success

BetVision first transformed NFL betting in 2023, with sportsbooks like Caesars Entertainment using its real-time data and in-play betting to engage millions.

The soccer version extends this model, delivering a seamless experience via a single interactive player. “By uniting immersive live streaming, real-time data, and seamless in-game betting into one platform, we’re delivering a next-level experience,” Locke said.

Infront’s video rights for top-tier leagues enhance BetVision’s appeal. “BetVision aligns perfectly with our wider product strategy, which focuses on fan engagement and making betting streams more immersive,” said Chris Catling, Head of Infront Bettor.

BetVision for Soccer equips sportsbooks to tap over 120 competitions, from the Dutch Eredivisie to the Turkish Süper Lig. Its AI-powered features, like real-time storytelling, let operators offer dynamic betting options.

“Since launch, we’ve introduced innovations like real-time streaming and instant highlights – and this takes things a step further,” Catling said.