Hard Rock Bet Expands Genius Sports Partnership to Add ‘BetVision’ Live Streaming
Hard Rock Bet is deepening its long-standing partnership with the sports data and technology provider Genius Sports, a move that will integrate Genius’s innovative “BetVision” live streaming product into the Hard Rock Bet platform. The expanded agreement will also provide the top-rated sportsbook with Genius’s market-leading official data, trading, and marketing solutions.
A New Way to Watch and Bet
The centerpiece of the expanded partnership is the addition of BetVision, a first-of-its-kind, low-latency streaming solution. This product is designed to create a unified and interactive viewing experience, allowing users to watch live games, view real-time stats, and access an integrated bet slip, all within a single interactive player.
“Sports fans don’t just want to watch — they want to engage, interact, and be part of the action,” said Matt Primeaux, Executive Managing Director & President at Hard Rock Digital. “This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app.”
Introducing ‘Touch to Bet’
Hard Rock Bet will also be among the first operators to deploy BetVision’s new “Touch to Bet” feature. This innovative capability will allow users to immediately access player stats and related betting markets by simply tapping on a player’s image on the screen during a live game. This creates a seamless pathway to wagering without the user ever having to navigate away from the live stream.
Initially, the BetVision product will be available for global soccer leagues, including Italy’s Serie A, as well as for both in-market and national NFL games.
Building on a Foundation of Official Data
The expanded agreement builds on a partnership that has been in place since 2021. Genius Sports has been providing Hard Rock Bet with official data and trading solutions for a wide range of top-tier leagues, including the Premier League, Liga MX, and the NFL.
“By providing Hard Rock Bet Sportsbook with the highest quality official data and immersive live viewing modes across the world’s biggest sports leagues, Genius Sports is supercharging the live betting experience,” said Sean Conroy, Executive Vice President for North America at Genius Sports.
As the NFL’s exclusive distributor of real-time official data, Genius is in a unique position to power these types of integrated experiences. The company’s access to both play-by-play statistics and proprietary Next Gen Stats provides the rich data layer necessary for the advanced features of the BetVision product.
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