IGT PlayDigital’s Prize Engine Powers Hard Rock Bet’s Jackpot Season

A Big Boost for Player Engagement

IGT PlayDigital rolled out an enhanced Prize Engine in Q2 2025, teaming up with Hard Rock Digital for New Jersey’s “Jackpot Season” campaign.

Running through July 6, the promotion powers Hard Rock Bet’s online casino with daily prize drops and a “Big Sunday Jackpot” adding $50,000 in prizes. The tool’s branded widget meshes with IGT’s slot content, driving loyalty and longer sessions.

The upgraded Prize Engine fuels Hard Rock Bet’s spring campaign, blending seamless mechanics with player appeal.

Hard Rock Bet’s Winning Play

“Jackpot Season was strategically designed with IGT PlayDigital’s Prize Engine in mind, and three weeks into the promotion, we’re already seeing demonstrable results that we hope will continue throughout the duration of the campaign,” said Grant Williams, Hard Rock Digital’s SVP-Casino.

He added, “This campaign provides a blueprint for future collaborations with our valued partners and serves as another example of the types of unique and innovative player experiences that we’re thrilled to offer on Hard Rock Bet.”

IGT PlayDigital’s revamped Prize Engine is built to make operators stand out. “The early results of this promotion confirm the strength of our new and improved Prize Engine,” said Gil Rotem, IGT PlayDigital President. He noted, “Operators are looking for ways to stand out and deepen player connection, and tools like IGT PlayDigital’s Prize Engine move the needle and drive meaningful results for our customers.

The solution’s compatibility with IGT’s slots ensures a smooth, engaging experience for players.