Adam Greenblatt

Greenblatt’s precise net worth is not publicly detailed, but based on his executive position and the size of the multi-billion-dollar joint venture he leads, estimates generally range between $5 million and $20 million. He is a strategic leader who transitioned from investment banking and corporate mergers into the dynamic world of American digital gaming.

Education and Financial Expertise

Greenblatt’s professional success is rooted in a strong background in finance, accounting, and M&A.

South African Roots and Education

Greenblatt was born and raised in South Africa. He pursued his academic studies at the University of Cape Town (UCT), a highly-regarded institution.

• Education: He earned a business science degree with a focus on finance and accounting from UCT.
• Qualification: He is a qualified chartered accountant, having completed his training with the global firm Arthur Andersen in the U.K.

Career in M&A and Gaming

After gaining his professional accounting qualification, Greenblatt focused on high-stakes corporate deals:

• Investment Banking: He worked as a Director at Rothschild & Co in London, specializing in mergers and acquisitions (M&A). This role gave him the crucial strategic and deal-making experience needed for his future executive positions.
• Entain Leadership: Greenblatt joined Entain (then GVC Holdings) where he held senior roles in corporate development and strategy. He was instrumental in defining transactions for the group, including the 2016 merger of Ladbrokes and Gala Coral.

Leading BetMGM’s U.S. Dominance

Greenblatt was selected to lead the newly formed joint venture, initially called Roar Digital, in 2018. This appointment placed him at the center of the emerging legal sports betting market in the U.S.

Key Business Strategy

Greenblatt’s strategy for BetMGM, which he launched and scaled, focused on leveraging the brand’s unique assets:

• Omnichannel Approach: He emphasized combining MGM Resorts’ powerful brand and vast land-based casino footprint with Entain’s proven international digital technology and platform.
• iGaming Focus: BetMGM is a top-tier operator in the highly lucrative iGaming (online casino) market, a key driver of the company’s financial success.
• Financial Milestones: Under his leadership, BetMGM has reached key financial goals, including achieving positive EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and raising its full-year 2025 guidance due to strong revenue growth. BetMGM reported Q3 2025 net revenue of $667 million, up 23% year-over-year.

Personal Life and Industry Voice

Greenblatt maintains a generally private personal life.

• Family: He is married to Manda Greenblatt, and they reside in New York, though details regarding children and family are kept out of the public domain.
• Industry Advocacy: He is recognized as a thought leader who advocates for responsible and regulated growth. He has been outspoken in industry forums about the competitive dynamics of the market, including his firm’s strategic decision to avoid prediction markets due to regulatory concerns.