LiveScore Group Forms Partnership with X and xAI
LiveScore Group has announced a partnership with X and xAI aimed at advancing the integration of sports media and betting services. The agreement gives LiveScore Group access to X’s real-time content and xAI’s artificial intelligence tools, supporting its strategy to combine sports coverage and betting on a single platform.
Real-Time Content from X
The agreement gives LiveScore access to X’s data and content APIs. With this access, the company can add live conversations, breaking news, and fan sentiment into its LiveScore and LiveScore Bet platforms. As a result, users will receive faster updates and more context while following games.
In addition, the partnership introduces new engagement tools. Fans will be able to share bet-slips and predictions directly on X, connecting with wider communities. LiveScore also plans to improve customer support by using automated responses within X to handle common questions more quickly.
AI Tools for Personalization
xAI’s technology will play a key role in personalization. By analyzing sports data and online conversations, its models can adapt to real-time developments. This will allow LiveScore to adjust trading models as games unfold and reflect fan sentiment in betting options.
Artificial intelligence will also help tailor content to individual users. For example, it can suggest news and betting markets based on each fan’s history and preferences. With these tools, LiveScore expects to deliver a more relevant and adaptive experience.
Sam Sadi, CEO of LiveScore Group, said the partnership aligns with the company’s long-term strategy: “By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting.”
Christopher Park, Director & Global Lead of Developer Platform at X Corp, described the potential impact: “This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”
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