Octoplay Launches in U.S. with BetMGM Partnership in New Jersey

Author: Mateusz Mazur

Date: 25.06.2025

Octoplay, a rising star in iGaming content development, announced its U.S. market debut in New Jersey through a high-profile partnership with BetMGM.

A Bold U.S. Entry

The new partnership, unveiled via a press release, is a cornerstone of Octoplay’s ambitious North American expansion, bringing its premium game portfolio to American players for the first time.

Ralitsa Georgieva, Octoplay’s Director of Business Development, hailed the launch as “a key milestone,” noting that it taps into “the largest U.S. iGaming market.”

The collaboration builds on a proven partnership in Ontario, Canada, where Octoplay’s tailored Jackpot Blitz system has already clicked with BetMGM’s players.

With a provisional license in Michigan and active licenses across Europe and Canada, Octoplay is poised to accelerate its U.S. rollout in 2025.

What’s in Store

New Jersey players can now access Octoplay’s standout titles on BetMGM’s platform, featuring the same engaging mechanics and vibrant designs that have won fans in markets like the UK, Sweden, and Italy.

The partnership leverages Octoplay’s knack for crafting player-focused games, honed through its 2024 success in Ontario’s Jackpot Capital.

Oliver Bartlett, BetMGM’s VP of Gaming, expressed confidence in the deal, stating, “Octoplay’s premium game portfolio and strong performance in other markets will be a success in New Jersey.”

The New Jersey launch is just the beginning. Octoplay’s recent Michigan license sets the stage for further U.S. expansion, with plans to enter additional states next year.