Optimove and Hybrid Interaction Partner to Boost iGaming CRM Efficiency
Optimove, a provider of player engagement software, has expanded its partnership with Hybrid Interaction, a CRM and gamification agency.
The collaboration is designed to accelerate marketing results for iGaming and sports betting operators. This combined effort merges Optimove’s Positionless Marketing Platform with Hybrid Interaction’s managed services. The goal is to allow operators to deploy, test, and measure campaigns faster and with stronger proof of incremental gain.
Combined Service Promises Faster Impact
The partnership offers operators a quick route to maximizing their marketing investments. Adi Dagan, Senior Director of Partnerships at Optimove, stated that the focus is on “throughput, not just tools.” He emphasized that the partnership simplifies the process from player insights to creative content and optimized player journeys in a single motion. This integration is designed to reduce handoffs, increase governance, and allow for more high-quality campaign execution, especially during peak betting seasons.
Shahar Attias, CEO of Hybrid Interaction, noted his agency’s simple mission since 2007: helping operators with conversion, retention, and VIP management through data-driven CRM. He added that combining their practical expertise with Optimove’s technology allows for faster program execution and constant testing to prove what truly “moves the needle.”
Key Benefits of the Integrated Solution
The integrated solution provides four core benefits to sportsbook and casino operators:
- Faster Time-to-Impact: The Optimove platform uses its OptiGenie AI suite to predict player needs, personalize journeys, and optimize results in real-time. This allows for quicker campaign deployment.
- Always-on Optimization: Prescriptive guidance from Optimove’s AI helps marketing teams prioritize the best next action. Hybrid Interaction then executes and scales the necessary tests and learning processes.
- Measurement by Default: All programs are structured with built-in holdouts and multi-touch attribution. This ensures operators get credible data on incremental lift, moving beyond simple click tracking.
- iGaming-Specific Expertise: Hybrid Interaction provides expert consultation tailored to the unique needs of the online gaming market, including retention, lifecycle, VIP programs, and gamification.
The execution packages from the partnership are available immediately for current and new customers of both Optimove and Hybrid Interaction. Optimove, the creator of the Positionless Marketing concept, has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Hybrid Interaction brings over 20 years of experience in iGaming CRM and gamification services to the collaboration.
Recommended