Orlando Magic Names Hard Rock Bet as Official Sportsbook Partner
The Orlando Magic has announced its first-ever sports betting partnership, naming Hard Rock Bet as the team’s Official Sportsbook. Hard Rock Bet, operated by the Seminole Tribe of Florida, is the state’s only legal sportsbook platform. The collaboration will enhance game-day experiences for basketball fans in Orlando and across Florida with exclusive promotions.
The partnership focuses on maximizing fan engagement across all touchpoints, from the arena to the digital platform.
Elevating the Fan Experience at Kia Center
The agreement features prominent branding throughout the Magic’s home arena, the Kia Center. The partnership includes a dedicated Hard Rock Bet Sportsbook destination space on the arena’s Terrace level. Additionally, the sportsbook will receive prominent digital signage and permanent branding featured on both basketball hoops during all Magic home games.
J.T. McWalters, Senior Vice President of Global Partnerships for the Orlando Magic, expressed enthusiasm for the deal. He noted that the strategy with Hard Rock Bet was to ensure the team enhances the fan experience “no matter where you are—at the Kia Center, at home or anywhere else.”
Exclusive Offers and Digital Integration
The partnership gives Hard Rock Bet players access to unique perks. These include “money can’t buy experiences,”exclusive social media content on the Magic’s platforms, and special offers tied to theme nights.
Furthermore, Florida basketball fans can join the Hard Rock Bet Magic Club through the Hard Rock Bet app for exclusive rewards. The app currently holds a 4.9-star rating in the App Store, making it the highest-rated real-money sports betting app in the U.S.
Nick Menas for Hard Rock Bet stated the partnership focuses on delivering “one-of-a-kind experiences” that put Magic fans at the center of the action. He noted that fans have already shown excitement, making the Magic “one of the most-bet teams” on the app this offseason. The collaboration seeks to integrate the buzz around the team with the betting experience.
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