PENN Entertainment Expands Partnership with Ticketmaster

28.06.2024

PENN Entertainment has announced an expanded partnership with Ticketmaster, offering new benefits to its more than 30 million loyalty members.

Increased Demand for Live Events

Starting today, PENN Play members can redeem their rewards for tickets to various live events through Ticketmaster. Additionally, PENN will feature on-site activations at five amphitheaters across the U.S., enhancing the live event experience for its members.

The global demand for live events is at an all-time high. Recent research indicates that nearly all fans are eager to join loyalty programs that offer live event perks, with many willing to switch to programs that provide access to these events.

With this expanded partnership, PENN Play members can now use PENN Cash to purchase tickets for concerts, sporting events, shows, and more on Ticketmaster.

Statements from Leadership

Jennifer Weissman, Senior Vice President and Chief Marketing Officer of PENN Entertainment, expressed excitement about the enhanced partnership: “We’re thrilled to expand our partnership with Ticketmaster and enhance the PENN Play loyalty program by providing our members with direct access to a vast portfolio of concerts, shows, and sporting events. This exclusive benefit further strengthens our industry-leading loyalty program, deepens our engagement with our millions of loyalty members, and creates more ways for our customers to find their fun with ease.”

Frank Gutierrez, EVP and Global Head of ECommerce Sponsorship at Live Nation and Ticketmaster, highlighted the significance of this partnership: “Today’s fans want more than passive entertainment – they look for immersive live experiences that create connections and make them feel appreciated. Our partnership with PENN Play brings together digital engagement and real-world excitement, making it easy for fans to find the events they love.”

By integrating Ticketmaster’s extensive portfolio with the PENN Play loyalty program, PENN Entertainment is providing its members with exclusive access to sought-after live events. The partnership not only enhances the value of the PENN Play program but also aligns with the growing consumer demand for immersive and rewarding live experiences.