Playtech’s U.S. Revenue Surges Over 100% in H1
The global gaming technology giant Playtech reported that its revenue in the United States more than doubled in the first half of 2025. The strong U.S. performance was a key highlight in a complex and transitional financial report that saw the company’s overall Adjusted EBITDA decline 16% to €91.6 million, largely due to major strategic divestments.
A Surge in the Americas
While Playtech’s overall B2B revenue was impacted by a revised agreement with its major partner, Caliente Interactive, the underlying performance in key growth markets was strong.
The combined revenue from Playtech’s B2B operations in the U.S. and Canada reached €21.8 million, a 64% increase from the first half of 2024. The growth was even more dramatic when looking at the U.S. in isolation, where revenue grew by over 100% year-over-year.
This surge was driven by the successful launch of Playtech’s content with major U.S. operators, including DraftKings, FanDuel, and Caesars. The company has been aggressively investing in its U.S. presence, growing its local workforce to over 500 employees and planning further investment in new Live Casino studio capacity in Michigan, New Jersey, and Pennsylvania to meet growing demand.
“America remains a core priority given the significant opportunities in the region,” said Playtech CEO Mor Weizer. “We continued to accelerate the execution of our US strategy, with last year’s successful launches translating into strong revenue growth and significant expansion with DraftKings.”
A Company in Transition
The strong growth in the Americas stands in contrast to Playtech’s headline financial figures. The company’s reported revenue from continuing operations fell 10% to €387.0 million, a decline driven almost entirely by two major strategic moves. The first was the sale of its Italian B2C business, Snaitech, which generated approximately €1.8 billion in proceeds that were returned to shareholders. The second was a revised agreement with Caliente Interactive, which shifted the relationship from a service fee model to an equity and dividend structure.
These two moves are the cornerstones of Playtech’s pivot back to its “roots as a predominantly pure-play B2B business.” When the impact of the Caliente deal is excluded, the company’s underlying B2B revenue grew by 3%, and its Adjusted B2B EBITDA also saw a 3% increase.
A Strong Balance Sheet and a Positive Outlook
The strategic transactions have left Playtech with a significantly strengthened balance sheet. The company has moved from a net debt position to a net cash position of €77.1 million.
This financial strength is allowing the company to increase its investment in key growth markets like the U.S. and Brazil.
“The strength of our balance sheet will allow us to increase investment in the US and Brazil in H2 to drive continued growth,” said Weizer.
The company reported a solid start to the second half of the year and stated it is on track to beat its full-year Adjusted EBITDA expectations. Weizer expressed confidence in the company’s long-term potential, driven by its market-leading technology and its strategic focus on high-growth B2B markets.
Recommended