PrizePicks Sets Stage for Expansion with New Atlanta Headquarters

05.04.2024

PrizePicks, North America’s leading daily fantasy sports operator, has unveiled plans for a new headquarters in Atlanta’s Star Metals Building, marking a significant milestone in the company’s growth trajectory.

This strategic move is set to bolster Georgia’s economy with 1,000 new jobs and a projected economic impact of $25 million over the next seven years.

Anchoring in Atlanta

The selection of the Star Metals Building in Midtown Atlanta as the site for PrizePicks’ new 33,000 square foot headquarters underscores the company’s commitment to fostering innovation and high-skilled employment in the region.

Adam Wexler, Co-founder and CEO of PrizePicks, highlighted Atlanta’s pivotal role in redefining mobile sports entertainment and the company’s intention to deepen community ties through this expansion.

A Hub of Tech Growth

Georgia Governor Brian Kemp lauded the announcement, emphasizing the state’s role in driving technological growth and innovation. The welcoming of PrizePicks’ expansion serves as a testament to Georgia’s capacity to attract and nurture tech companies, thanks to its blend of talent, infrastructure, and a conducive business environment.

Metro Atlanta’s Supportive Ecosystem

The Metro Atlanta Chamber also expressed enthusiasm for PrizePicks’ decision, with President and CEO Katie Kirkpatrick pointing to the region’s diverse tech talent, global connectivity, and vibrant business community as key factors contributing to the company’s success.

The move is seen as a natural fit, leveraging Atlanta’s resources to support PrizePicks’ continued growth and innovation.

Our Comment on the Article

PrizePicks’ decision to establish its new headquarters in Atlanta reflects a broader trend of tech companies gravitating towards dynamic urban centers that offer a rich blend of talent, connectivity, and quality of life.

This expansion not only reinforces Atlanta’s status as a tech hub but also signifies the burgeoning potential of the iGaming industry to contribute meaningfully to local economies. As PrizePicks embarks on this new chapter, its impact on Atlanta’s tech landscape and the broader iGaming ecosystem will be closely watched by industry professionals and enthusiasts alike.