Raketech Divests Non-Core US Advisory Business to Focus on Digital Growth
Raketech has announced the sale of its non-core US advisory business, ATS Consultants, acquired back in 2021. The business, primarily involved in sports tipster websites, is set to be sold for a total of $2.25 million.
Transition and Operational Shifts
Over the past year, Raketech made significant strides in enhancing the digital presence of its tipster websites in the United States.
The company transitioned from a manual lead conversion model to a fully automated digital system for its multi-capper picks and predictions.
This shift led to a comprehensive review of its US operations, resulting in the decision to offload the high-touch US tipster advisory sales business, which was identified as underperforming and non-core.
The sale agreement includes an upfront payment and a subsequent revenue share agreement, reflecting Raketech’s ongoing commitment to leveraging residual benefits from its former assets. The transaction is expected to close by August 31 of this year.
Future Focus and Growth Strategy
Post-sale, Raketech will intensify its focus on maximizing digital subscription revenues and affiliate marketing opportunities with US sportsbooks.
The company has also entered into an exclusive lead generation agreement that guarantees a minimum of $250,000 over the next 12 months, ensuring a continued revenue stream from these operations.
Raketech plans to continue leveraging its key US assets, such as Winnersandwhiners.com, Statsalt.com, and Picksandparlays.com, which collectively draw about 50 million sessions a year. These platforms are central to Raketech’s strategy to expand its digitalized subscription revenues and enhance its sub-affiliate marketing and partnership revenues.
Johan Svensson, CEO of Raketech, emphasized the strategic nature of this sale. “By leveraging our high-quality US operations, our strategy is to maximize the growth potential in digitalized subscription and affiliate marketing revenues and expand our sub-affiliate marketing and partnership revenue streams,” said Svensson.
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