Relax Gaming Expands North American Presence Through Partnership with PlayStar

Strategic Growth in New Jersey

Since its debut in New Jersey in December 2023, RLX Gaming has made progress in establishing itself as a key player in the U.S. market. The partnership with PlayStar is another move to further penetrate the New Jersey market, a pivotal region for RLX Gaming’s North American operations.

PlayStar, known for its innovative and customer-centric online platform, has rapidly gained popularity in New Jersey since its launch in 2022.

The platform offers more than 600 games and is recognized for its inclusive loyalty programs and community-focused rewards, making it a natural partner for RLX Gaming’s continued expansion.

Executive Insights on the Partnership

Martin Stålros, CEO of Relax Gaming and RLX Gaming, expressed his optimism about the collaboration, stating, “We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”

Dan Alexander, Chief Operations Officer at PlayStar, echoed these sentiments, highlighting the impressive entry of RLX Gaming into New Jersey. “RLX Gaming’s entry into New Jersey has been impressive to see, and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base,” Alexander said.