Rush Street Interactive Unveils Enhanced iRush Rewards Loyalty Program

27.08.2024

Rush Street Interactive (RSI), the operator behind BetRivers and PlaySugarHouse, has updated its iRush Rewards Loyalty Program to deliver more value and benefits to its growing player base.

Revamped Tier System and Expanded Benefits

The updated iRush Rewards program introduces a new tier system, with Gold, Platinum, and Black levels that offer players unique benefits based on their activity.

Players will now accumulate Loyalty Points, Bonus Store Points, and the newly introduced Tier Points on every bet they place. These changes mean that in addition to earning points for their loyalty level and store rewards, players will also benefit from their tier levels.

RSI’s revamped system addresses player feedback by offering more consistent rewards through the tier structure. Once players reach a certain tier, they will retain their benefits for the current six-month period and an additional six months—giving them up to a year to enjoy their perks. For example, a player reaching Black Tier in January 2024 would retain that status until December 2024.

Simplified Point-Earning System

Players will now earn points based on the type of game they play, whether it’s slots, video poker, or table games. Sports bettors will also benefit from a more tailored point system, with points earned for Same Game Parlays (SGPs) based on the number of legs, rather than a flat rate, providing greater value for complex bets.

Richard Schwartz, CEO of Rush Street Interactive, emphasized the company’s commitment to enhancing the player experience. “The improvements to the iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry.”

Alongside the loyalty program updates, RSI has introduced a new user-friendly interface where players can easily track their status, points, and progress towards higher tiers. The centralized dashboard allows players to view their current rewards and the benefits they can unlock as they advance through the loyalty levels.