SCCG Management Partners with QStarLabs to Distribute AI Micro-Influencer Platform
SCCG Management, a global leader in gaming advisory and business development, announced a strategic partnership with QStarLabs, the creator of the PERSONAS AI micro-influencer platform. This collaboration immediately introduces QStarLabs’ cutting-edge technology to SCCG’s network of over 130 worldwide partners.
The partnership reinforces SCCG’s role as an industry connector, providing business development and sales support. The goal is to accelerate the distribution of the PERSONAS platform, a solution purpose-built for operators, sportsbooks, and prediction markets. These clients seek to convert social engagement into measurable revenue.
AI Influencers for Real-Time Fan Engagement
QStarLabs’ PERSONAS technology allows brands to create and manage self-learning AI influencers that can engage audiences at scale. Each persona develops unique personality traits and communicates using text, images, audio, and video.
The platform integrates with real-time sports data, promotions, and operator platforms. This capability ensures that PERSONAS deliver timely, relevant, and targeted fan engagement across various digital channels. Supported channels include X, Instagram, Discord, and proprietary apps.
The technology already shows significant traction, with over 20 million impressions and more than 100,000 direct interactions. The AI influencers are available around the clock. Enterprise-grade oversight tools ensure safe, consistent, and brand-aligned content delivery.
Launching the Retro Stephen Crystal Account
The partnership will not only support SCCG’s client partners but also launch a unique community initiative. SCCG will use QStarLabs’ innovative AI to launch the Retro Stephen Crystal Account. This project aims to bring a nostalgic and interactive persona to life, demonstrating how PERSONAS can foster community building within the gaming industry.
Stephen Crystal, Founder and CEO of SCCG Management, views the platform as the next frontier. He called AI micro-influencers the “next frontier in player acquisition and engagement.” Crystal is excited to introduce the platform and demonstrate its power by launching the Retro Stephen Crystal Account.
Yang Tang, Co-Founder and CEO of QStarLabs Corporation, is eager to showcase the platform through the “Retro Mr. Las Vegas Account.” He noted that the strategic partnership with SCCG positions QStarLabs to scale its momentum across SCCG’s extensive global network.
Recommended