Tampa Bay Buccaneers Name Hard Rock Bet as Official Sportsbook Partner

Enhancing the Fan Experience

A core objective of the collaboration is to deepen fan engagement. The Buccaneers see sports betting as an increasingly important part of the modern entertainment landscape and view the partnership as a way to meet evolving fan interests.

“With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans,” said Atul Khosla, the Buccaneers’ Chief Commercial Officer. “This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage.”

As part of the deal, Hard Rock Bet users will gain access to exclusive “money can’t buy” experiences at Raymond James Stadium. The partnership also includes VIP access to certain off-site team events and special promotions available both in the stadium and on the Hard Rock Bet app.

Marketing and In-Stadium Presence

The agreement features extensive co-marketing initiatives, including prominent signage at Raymond James Stadium, as well as integrated digital, social media, and CRM campaigns.

In addition to the digital integration, Hard Rock Bet will have a physical presence at select home games. The company will host an activation area at “Bucs Beach,” a themed area on the south side of Raymond James Stadium. This will begin with the team’s 2025 regular-season home opener against the New York Jets.

The company noted that the Buccaneers are already one of its most heavily bet-on teams, indicating strong existing engagement from the local fan base.

“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet.