ToonieBet Named Official CFL Partner
ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, was announced as an Official Sports Betting and Online Casino Partner of the Canadian Football League (CFL) in a multiyear deal. The partnership also designates ToonieBet as an Official Partner of the Grey Cup, Canada’s largest single-day sporting event, set for November 16, 2025, at Winnipeg’s Princess Auto Stadium.
Enhancing CFL Fan Experiences
ToonieBet will offer Ontario fans aged 19 and older access to in-game and futures betting on CFL games via its platform, alongside branded online casino experiences designed to attract both existing and new fans.
As the presenting partner of CFL Fantasy and the Game Tracker on CFL.ca and LCF.ca in Ontario, ToonieBet will integrate official CFL data and statistics, providing a dynamic betting environment.
“This partnership is for the fans,” said Tyler Keenan, CFL Chief Revenue Officer. “Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options, and unique activations.”
Building on Canadian Sports Partnerships
This is ToonieBet’s second major Canadian sports partnership in three months, following its designation as the Ottawa Senators’ Official Online Casino Partner, recently expanded to include a full sportsbook.
“Partnering with the CFL will elevate our robust offerings in the Canadian market,” said Steve Spindler, ToonieBet’s Canadian Country Manager.
The deal aligns with Soft2Bet’s strategy to invest in Canadian sports traditions, with ToonieBet leveraging the CFL’s cultural significance to deliver premium fan experiences.
Martin Collins, Soft2Bet’s Chief Business Development Officer, added, “Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience.”
As an Official Authorized Gaming Operator of the CFL, ToonieBet will provide real-time odds on the league’s digital scoreboard and enhance CFL Fantasy with immersive features.
The partnership emphasizes responsible gaming, with tools like deposit limits and age verification to ensure safe play, addressing concerns in Ontario’s regulated iGaming market.
ToonieBet’s integration of official CFL data will offer fans detailed insights, from player stats to live game metrics, fostering deeper connections during the 112th Grey Cup and beyond.
Recommended