Top Strategies for Betting on NFL Football: Finding Your Edge
Effective NFL betting is a disciplined exercise that combines statistical analysis, strict financial controls, and a contrarian mindset. Given the high variance in football, where even perennial favorites cover the point spread only about 50% of the time, long-term success depends on consistently finding value bets where your own assessment of the game’s true odds is better than the sportsbook’s published line.

The three cornerstones of a successful strategy are: Data-Driven Handicapping, Meticulous Bankroll Management, and Strategic Line Shopping.
1. Data-Driven Handicapping: Going Beyond the Basics
To gain an edge, you must look past simple win-loss records and volume statistics like total yards. Sharp bettors use advanced metrics to evaluate team efficiency.
Use Advanced Metrics (DVOA and EPA)
These metrics provide a context-adjusted view of performance:
- DVOA (Defense-adjusted Value Over Average): This metric analyzes the success of every single play, adjusting for the specific down, distance, field position, and opponent quality. A team with a high positive DVOA is genuinely more efficient than the league average.
- EPA (Expected Points Added): EPA measures how much a single play increases or decreases a team’s probability of scoring on a drive. It captures the immediate impact of a play in terms of points. High offensive EPA per play often points to sustainable offensive success.
- Strategy: Combine both metrics. For example, a team with a strong EPA and DVOA is a strong pick. Conversely, a team winning games but showing low efficiency metrics (negative EPA) may be due for regression and offers value on the opponent’s side.
Understand Key Numbers
Due to the nature of scoring in football, certain victory margins occur much more frequently than others.
- The Key Numbers: 3 (field goal) and 7 (touchdown) are the most important numbers in NFL betting.
- Strategy: Value half-points around these numbers. If you bet on an underdog at +3.5 and the rest of the market offers +3, you have a mathematically superior position because the underdog can lose by exactly 3 points and your bet still wins.
2. Bankroll Management: The Foundation of Discipline
Even the best strategy will face losing streaks. Proper bankroll management ensures you can survive these inevitable downswings.
Define Your Bankroll and Unit Size
Define the total amount of money you have set aside only for betting. This money must be expendable—never use funds for rent or bills.
Your unit size is the amount you bet on a single game. The consensus among professionals is to risk 1% to 3% of your bankroll per bet.
- Example: If your bankroll is , your unit size should be to .
The most disciplined approach is flat betting, where you bet one unit on every wager, regardless of confidence. This prevents over-betting on emotionally charged picks.
Avoid the Pitfalls
Never increase your bet size to try and recover money lost in a previous game. This is the single fastest way to destroy a bankroll and is a major sign of problem gambling.
Accept that a winning percentage of 53% to 55% over the long run is highly profitable. Do not worry about short losing streaks.
3. Strategic Tactics: Finding Market Value
The best bettors exploit the market by capitalizing on public biases and using technology to secure the best price.
Fade the Public Consensus
The betting public, often influenced by media hype and team loyalty, tends to over-bet popular teams and favorites. This influx of “square money” artificially inflates the line.
- Strategy: Look for games where 70% or more of the public bets are on one side of a point spread. Betting against the heavily favored side (“fading the public”) often creates value on the underdog, as the line has been pushed too far.
- Historical Trend: Historically, teams heavily backed by the public cover the spread less than 50% of the time.
Master Line Shopping
Sportsbooks do not always offer the same odds. Line shopping is the process of checking multiple legal sportsbooks to find the most advantageous line and lowest price (vig).
- Price Check: Always check the juice (vig). Betting at -105 odds instead of the standard -110 reduces the break-even rate from 52.38% to 51.22%. This difference provides a massive boost to long-term returns.
- Spread Check: Always look for half-point advantages, especially around key numbers. If one book offers an underdog at +7 and another offers them at +7.5, the +7.5 is always the better bet. Having accounts at three or more legal sportsbooks is non-negotiable for this strategy.
Responsible Gambling Reminder
Betting strategies enhance enjoyment, but discipline is paramount. Set firm budgets, track your activity, and if betting ever feels stressful or compulsive, seek help immediately. The National Problem Gambling Helpline is 1-800-GAMBLER.
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