VGW Pulls Sweepstakes Casino Games from New Jersey Ahead of State Ban

A Phased Withdrawal of Sweeps Coins

VGW has begun a phased withdrawal of the “Promotional Play” model that underpins its Chumba Casino, LuckyLand Slots, and Global Poker brands.

As of July 29, players in New Jersey can no longer acquire Sweeps Coins, the virtual currency that can be redeemed for cash prizes.

The company will stop accepting Sweeps Coins for gameplay on August 26, and the final deadline for players to redeem their existing Sweeps Coins for prizes is September 24. After that date, the sweepstakes functionality of VGW’s platforms will be completely shut down in the state.

Social Games Remain, Cash Prizes Are Out

While the cash-prize sweepstakes model is ending, VGW is not fully exiting the state. The company will continue to offer its games in “Standard Play” mode, using its other virtual currency, Gold Coins. Because Gold Coins can be purchased but not redeemed for real money, this social casino model remains legal under New Jersey law.

“We understand this news may be disappointing, and want to assure you that this decision wasn’t made lightly,” VGW stated in a message to its players. “While Promotional Play will no longer be available, you’ll still be able to enjoy all your favorite games in Standard Play using Gold Coins.”

VGW’s decision to exit the New Jersey sweepstakes market is a proactive response to the state’s new anti-sweepstakes law, Assembly Bill A5447. The bill, which has passed the legislature, will become law on August 14.

This is a familiar pattern for VGW, which has previously exited markets like New York and Mississippi when faced with increased regulatory scrutiny. The company stated the decision was made “in the best interests of all our stakeholders following recent decisions by legislators.”