AvatarUX Dives into the U.S. Market with Caesars Palace Online Casino

This significant launch is the first of many, as AvatarUX aims to expand its presence across North America, in collaboration with Light & Wonder.

Innovative Gaming Hits U.S. Shores

Known for its dynamic and engaging slots, AvatarUX introduces U.S. players to its acclaimed PopWins™ mechanic through KokeshiPop™.

The studio’s commitment to innovation and quality is evident in its global success, and this U.S. launch promises to bring the same level of excitement to American players.

Leaders in Gaming Unite

Lara Falzon, CEO at AvatarUX, said: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand.

“KokeshiPop™ is a proven performer and one of our most exciting, fast-paced PopWins™ games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “We are pleased to be the first operator in the U.S. to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop™. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”

Our Comment on the Article

AvatarUX’s foray into the U.S. iGaming market signifies a pivotal moment for the industry, bringing fresh, innovative content to American players. The partnership with Caesars Palace Online Casino underscores the growing demand for engaging gaming experiences. As AvatarUX continues to expand its footprint, its commitment to quality and innovation sets a new benchmark for the industry, promising exciting developments for both players and operators in the North American market.