BETER Scores Big with New Jersey Debut
BETER hit a milestone, nailing vendor registration from New Jersey’s Division of Gaming Enforcement (DGE). It’s the company’s first green light in the U.S., opening doors to pump real-time data and live streams into licensed operators across the Garden State.
Cracking the U.S. Market
“This is a milestone moment,” said CEO Gal Ehrlich, eyeing big potential for fast-paced betting in New Jersey and beyond. The move lets players tap into non-stop action, and it’s already live with a heavy hitter – bet365.
BETER’s Setka Cup table tennis tournaments, now rolling on bet365’s New Jersey site. With over 11,000 matches a month across 16+ global arenas, Setka Cup dishes out 30+ betting markets per event.
“It’s cultivated a loyal following worldwide,” Ehrlich added, and now Jersey bettors can check it out. BETER’s in-house integrity crew keeps a 24/7 watch, ensuring fair play and transparency stick tight, key for a market where trust matters.
What BETER’s Bringing
BETER’s churning out 46,000+ fast betting events monthly, mixing esports and sports into a solid lineup. Beyond Setka Cup, there’s ESportsBattle plus classic picks like basketball and tennis.
More sports are slated to drop later in 2025, keeping the roster fresh. “We’re thrilled to introduce it to bettors,” Ehrlich said, and the variety’s a draw—something for every punter to track.
Then there’s the Esports Odds Feed, a beast with market-leading odds for 450+ tournaments worldwide, covering 40,000+ pre-match and live events yearly.
Built on official data and crunched by expert traders, it’s a tool operators can lean on to keep bets sharp. With bet365 already live in states like Colorado and Ohio, BETER’s got a foothold to scale fast.
“Securing our first U.S. approval marks a significant achievement,” said Chief Legal Officer Valeriia Tarchynska. BETER’s legal team teamed up with Blank Rome, a trusted law firm, to grind through the process. “We worked tirelessly with the DGE,” she noted, and it paid off, Setka Cup’s live, and ESportsBattle’s next in line for certification in New Jersey.
The plan’s bigger than one state. BETER’s gunning for licenses in gambling-hot spots like Colorado, Ohio, Florida, North Carolina, and Pennsylvania. “We’re accelerating efforts,” Tarchynska said, signaling a full-on U.S. push.
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