BetMGM Partners with GTG Network to Enhance Sports Betting Experience
BetMGM has partnered with GTG Network, a sports gamification and content provider, for a multi-year deal to deliver personalized content and deep betting insights to sports fans. This will roll out in phases with direct-to-consumer content first and then in-app product integrations.
Using Data for Better Betting
At the heart of the partnership is GTG’s content engine which uses trillions of data points to provide market insights, player stats and win probabilities.
BetMGM will use this engine to deliver real-time insights across MLB, NBA, NFL, NHL and college basketball and football.
The content will be across BetMGM channels including email, social media and The Roar. This will help to increase user engagement by providing insights tailored to each user.
Eventually this will cover all sports.
A New Chapter for BetMGM
Matt Prevost, Chief Revenue Officer at BetMGM, emphasized the importance of this partnership, stating, “This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests.”
GTG’s Vision for Enhanced Engagement
Nathan Rothschild, CEO of GTG Network, highlighted the value of integrating GTG’s content engine with BetMGM’s platforms. “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels,” Rothschild said.
“Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
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