Catena Media Cuts Jobs to Boost Efficiency
Catena Media is shaking things up by letting go of 29 employees, primarily from its content and production departments, in an effort to streamline its business and boost financial health.

Responding to Market Pressures and Google’s Algorithm Changes
The move is part of the company’s bigger strategy to save up to $2.4 million annually, as it shifts towards a product-first focus to improve long-term profitability.
While these layoffs come with a cost—$430,000 in severance—Catena Media believes the changes will help the business adapt to a challenging market environment.
CEO Manuel Stan pointed out that the layoffs are a response to a tough market and significant changes to Google’s search algorithms, which have hit the affiliate marketing industry hard.
In response, Catena Media is adjusting its strategy by investing more heavily in areas like search engine optimization (SEO) and conversion rates to stay competitive.
The goal is to diversify marketing approaches and focus on driving more performance-based results, which Stan believes will position the company for future success.
Third-Quarter Results Show Stable Revenue Despite Cuts
Despite the restructuring, Catena Media’s projected third-quarter 2023 revenue is expected to land between $11.33 million and $11.90 million, with adjusted earnings between $1.08 million and $1.62 million.
Stan emphasized that the company is realigning its resources, cutting back on less profitable products, and focusing on areas that have long-term growth potential. By trimming down and reorganizing, Catena aims to better navigate a difficult market and come out stronger.
Recommended