Catena Media Expands into Vermont with Online Sports Betting Launch
Catena Media, a leading sports betting affiliate in North America, has made a significant move by launching its online sports betting affiliation in Vermont.
This strategic expansion coincides with Vermont’s opening for licensed sports wagering, marking an important milestone for the company.
Vermont Opens Doors to Online Sports Betting
The Vermont Department of Liquor and Lottery has selected three operators to initiate licensed sports betting in the state, starting from January 11. This development positions Vermont as the last New England state to legalize online sports betting and the first new market in North America to open in 2024.
In alignment with Vermont’s sports betting launch, all national brands of Catena Media are featuring robust Vermont-centric content. This effort is further bolstered by content published by Catena Media’s media partners, including NJ.com and TheSportingNews.com, ensuring a comprehensive coverage of the state’s sports betting scene.
Anticipating Strong Market Interest
Ryan Harper, Catena Media’s Vice President for North America, commented on the launch: “Initial interest from both the industry and sports bettors in Vermont is strong. Vermonters have enjoyed online daily fantasy sports products and horse-race wagering so are no strangers to the online market.” This suggests a promising market potential given the state’s existing familiarity with online betting platforms.
The launch in Vermont expands Catena Media’s operational footprint significantly, now covering more than 28 US states and Canadian provinces. This expansion underscores the company’s commitment to strengthening its presence in the North American sports betting market.
Our Comment on the Article
Catena Media’s entry into the Vermont sports betting market is a strategic move that aligns with the growing trend of state-level legalization of sports betting in the US. By capitalizing on Vermont’s new legal framework for sports betting, Catena Media not only broadens its market reach but also strengthens its position as a key player in the North American sports betting affiliate landscape.
The company’s readiness to provide in-depth, localized content for Vermont bettors demonstrates its commitment to catering to diverse market needs and preferences. As the sports betting sector continues to evolve and expand across the United States, Catena Media’s proactive approach in adapting to new markets positions it well for continued growth and success in this dynamic industry.
Recommended