Chicago Blackhawks Announce Jersey Partnership with Circa Sports
The Chicago Blackhawks have revealed a new partnership with Circa Sports, a sports betting operator based in Las Vegas.
The multi-year deal will see Circa Sports become the official jersey patch sponsor for the Blackhawks’ home red jerseys, marking the first time a partner has been featured on the team’s game jerseys.
Debut of the New Jersey Patch
The new Circa Sports jersey patch will be introduced in the 2024-2025 season. However, fans will get a first look at the patch during the 2024 Upper Deck NHL Draft.
This sponsorship is a strategic move for Circa Sports, which currently operates in Illinois—home state of the Chicago Blackhawks—through its online sportsbook and a physical location in Waukegan, as well as in Las Vegas via the Circa Resort & Casino.
Circa Sports is known for its substantial presence in the sports betting industry, particularly in Las Vegas where it operates the world’s largest sportsbook. Located in the adult-only Circa Resort & Casino, this sportsbook spans three stories and can accommodate over 1,000 bettors.
It features the Stadium Swim, a multi-level pool amphitheater with six pools and a massive 143-foot screen for watching sports events, enhancing the overall betting and viewing experience.
Enthusiastic Responses from Both Parties
Jaime Faulkner, President of Business Operations for the Chicago Blackhawks, expressed his excitement about the partnership, highlighting the growth of the sports betting sector and the new opportunities it brings for fan engagement. He stated, “We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”
Similarly, Derek Stevens, CEO of Circa Sports, shared his enthusiasm, noting his personal connection to hockey and the significance of partnering with a historic team like the Blackhawks. Stevens remarked, “Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports. We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.”
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