Cloudbet Reports 40% Increase in Women’s Sports Betting
The sports betting industry is witnessing a transformative increase in interest, particularly in women’s sports, with Cloudbet, a leading cryptocurrency casino, and sportsbook, reporting a 40% increase in betting volume.
This surge is driven by the excitement surrounding the 2023-2024 women’s college basketball season, which saw unprecedented success and popularity.
Spotlight on NCAA Women’s Championship
The rise of basketball stars like Caitlin Clark and Angel Reese has contributed to capturing global fan attention, translating into a substantial uptick in betting activities.
Specifically, Cloudbet observed a 500% increase in bets on the NCAA Women’s Championship finals compared to the previous season.
High-stakes games such as the Final Four matchup between UConn and Iowa and the championship game between Iowa and South Carolina attracted the highest volumes of bets.
Broader Impact on Other Women’s Sports
The NCAAW championship game set a new viewership record with 5.6 million viewers, becoming the most-watched women’s college basketball game ever, as reported by Nielsen.
The popularity of women’s basketball appears to have a positive halo effect on other women’s sports as well. Cloudbet noted year-over-year increases in betting volumes for women’s squash (290%), volleyball (57%), and tennis (48.9%).
In response to this upward trend, Cloudbet is planning to expand its offerings for women’s sports, aiming to provide competitive odds and special promotions tailored to women’s games.
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