DraftKings Acquires Mustard Golf to Enhance In-House Golf Betting Capabilities
DraftKings has completed its acquisition of Dijon Systems Limited, the subsidiary of Mustard Systems responsible for its golf pricing operations, known as Mustard Golf. This enables DraftKings to bring golf betting models and pricing capabilities in-house, positioning the company to offer a more differentiated and comprehensive golf product to its customers.
Expanding and Innovating in the Golf Betting Market
Golf betting has seen increased popularity among DraftKings users, and the acquisition is aimed at capitalizing on this growth.
Greg Karamitis, Chief Revenue Officer at DraftKings, commented, “Adding Mustard Systems’ golf technology and its talented team will sharpen our edge in creating an expansive and dynamic golf product offering.”
The integration of Mustard Golf’s expertise is expected to strengthen DraftKings’ golf offerings, providing fresh and engaging options for golf fans.
Enhancing Live Betting Capabilities and Customer Experience
The acquisition includes Mustard Golf’s experienced trading team, known for its live betting expertise. DraftKings plans to leverage this talent and its own technology to enhance Mustard Golf’s pricing and operations.
By integrating Mustard Golf’s advanced data models, DraftKings aims to expand its golf betting markets with new bet types, increasing the depth and variety available to players.
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