FanDuel to Take Over Bally’s Sports Networks
FanDuel is set to rebrand 16 regional sports networks (RSNs) under its own name, transforming what was previously Bally’s Sports into FanDuel Sports Network.

FanDuel’s Strategy to Boost Fan Engagement
This rebranding comes as Diamond Sports’ deal with Bally’s expires at the end of the 2024 MLB season, allowing FanDuel to take center stage.
Diamond Sports CEO David Preschlack emphasized that the change is aimed at deepening connections with local fans and creating more value for teams and stakeholders.
The partnership is part of Diamond’s strategy to strengthen its direct-to-consumer (DTC) offerings and improve its overall brand presence.
What FanDuel Stands to Gain
While financial specifics haven’t been disclosed, FanDuel could see significant rewards from this deal. As part of the agreement, the company will not only act as a reseller of Diamond’s DTC services but could also gain up to 5% equity in Diamond Sports once it exits Chapter 11 bankruptcy.
FanDuel’s takeover of these regional networks is expected to outshine Diamond’s previous $85 million deal with Bally’s.
The partnership allows FanDuel to align its brand with die-hard sports fans who are already regular viewers of regional sports networks.
Mike Raffensperger, President of FanDuel, expressed excitement about the new opportunities to engage with fans and offer them even more reasons to interact with the FanDuel platform.
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