Genius Sports and X Partner to Boost Ad Spending with Trend Genius
Genius Sports has officially entered into a collaboration with X, formerly known as Twitter. The partnership aims to introduce Trend Genius, a product designed to optimize ad spending by leveraging real-time social media interactions.
Functionality of Trend Genius
Trend Genius utilizes X’s Ads and Trend APIs to analyze live conversations and events on the platform. That allows advertisers to pinpoint emerging trends and allocate their advertising budgets more effectively. By capturing dynamic and unpredictable trends as they occur, brands can engage more deeply with their target audience.
Josh Linforth, CRO at Genius Sports said “With our long history of powering sports data, we understand that seconds matter. We wanted to help brands make the most of key moments, by ramping up campaigns when conversation across X was most positive and influential. We’re thrilled to drive this product forward during such an exciting time in the sports calendar.”
Data-Driven Products
Genius Sports, known for its role as the exclusive data distributor for major sports leagues such as the NFL, NCAA, and the Premier League, has utilized its expertise in data-driven products to create real-time algorithms for Trend Genius.
Monique Pintarelli, X’s Head of Sales for the Americas, further emphasized the significance of this development, stating “We’ve seen record engagement rates with this product, showcasing how X users continue to create culture in real-time. As live events unfold on X, the Trend Genius product helps brands capture the unpredictable and dynamic trends that shape our world in real-time. We’re excited to debut this product in partnership with Genius Sports, and help brands reach our unparalleled and passionate audience.”
Genius Sports has had a successful half-year filled with new partnerships and financial success. The company generated $120 million in revenue, a 23% increase compared to the same period the previous year. Genius will release its second quarter 2024 results before 8:00 AM ET on Tuesday, August 6, 2024.
Recommended